PETA is Better?

Fashion can be seen as something that comes naturally to people, though others see it as a world of cruelty and pain to innocent animals. PETA stands for 'People for the ethical treatment of animals' (PETA, 2013). Animal Activists PETA adapt a no-go approach to the distribution of real fur showing nothing can get in the way, when showcasing the cruelty of the fur trade. 

PETA's campaign sees the likes of Charlize Theron, Cindy Crawford, Vivienne Westwood, Kelly Brook, Jay Sean and actress Eva Mandes who modelled naked on the cover of PETA's 'I'd rather go naked campaign' demonstrating her strong views against the fur trade. During PETA's interview with Eva, she made this statement 'Personally, I think wearing a baby chinchilla says, "I'm ignorant, versus saying, "I'm a badass". I don't think you can force people to change their attitudes, but you can help to educate them and to lead by example.' (PETA, 2013). Will this entice her fans to ditch the fur and follow in her footsteps?

PETA are renowned  for their convincing yet sometimes bizzare campaigns and eye-catching protest on Bond Street in London shows.(See Picture Below) Stomach turning to say the least, as part of a PETA protest, three young models were seen parading dead fox's around the streets of London as a way of demanding a ban on fur with the fashion industry.(Jones, 2012).Some may see it as inappropriate? Or is it a brilliant reminder of the cruelty which is happening to animals, imprinting the brutality into your mind?

Below are some examples of PETA's Campaigns:

References

PETA, (2013) PETA People for the ethical treatment of animals; Eva Mendes' Interview With PETA US.Available: http://www.peta.org.uk/features/eva-mendes-anti-fur-interview/. Last accessed 18/04/2013.

Jones, T. (2012). Mail Online;Here is the rest of your fur coat: Peta protestors dressed in LBDs parade dead, skinned foxes on Bond Street on the eve of London Fashion Week. Available: http://www.dailymail.co.uk/femail/article-2202709/London-Fashion-Week-Peta-protestors-dressed-LBDs-parade-dead-skinned-foxes-Bond-Street.html. Last accessed 14/04/2013